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The Brief:

 

Your company (Digi-Media) have been asked by the DVLA to create a digital game to promote road safety amongst young people. This could either be young pedestrians or young drivers. The DVLA hopes the game will raise awareness to reduce the number of young lives lost on the roads every year in the UK. A focus group has identified that a digital game will be more effective than a TV advert campaign. The format of the game and its content are up to you. You have been asked to prepare an idea to pitch to the DVLA in 10 week’s time.